Tag: <span>2018</span>

Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger

Find the full paper here. Bibliometric information: Pacauskas D., Rajala R., Westerlund M., Mäntymäki M. (2018) “Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger”. International Journal of Information Management, Volume …

Do Business Ecosystems Differ from Other Business Networks? The Case of an Emerging Business Ecosystem for Digital Real-Estate and Facility Services

Find the full paper here. Bibliometric information: Mäntymäki M., Salmela H., Turunen M. (2018) “Do Business Ecosystems Differ from Other Business Networks? The Case of an Emerging Business Ecosystem for Digital Real-Estate and Facility Services”. …