Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger

Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger

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Bibliometric information: Pacauskas D., Rajala R., Westerlund M., Mäntymäki M. (2018) “Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger”. International Journal of Information Management, Volume 43, December 2018, Pages 319-327