User behavior in digital environments

An area of our sustained research interest is trying to understand what drives people’s engagement in digital environments and the different manifestations of this engagement such as spending time, purchasing, creating content, among others.

Within this stream of research, our research activities have ranged from examining why teens spend their time (Mäntymäki & Riemer 2014) and money in virtual worlds (Mäntymäki & Salo 2013; 2015) to how knowledge workers’ different uses of enterprise social networking (ESN) contribute to the perceived value of the ESN platform (Mäntymäki & Riemer 2016).

In addition, we have examined themes such as the continued use of professional social networking sites (Islam, Mäntymäki & Bhattacherjee 2017) and educators’ use of learning management systems (Islam 2014; 2016). 

We try to understand how to reap the benefits and positive effects of digital technologies and how to understand, identify, and mitigate the potential risks.


Mäntymäki, M., & Riemer, K. (2014). Digital natives in social virtual worlds: A multi-method study of gratifications and social influences in Habbo Hotel. International Journal of Information Management, 34(2), 210-220.

Mäntymäki, M., & Salo, J. (2013). Purchasing behavior in social virtual worlds: An examination of Habbo Hotel. International Journal of Information Management, 33(2), 282-290.nt, 34(2), 210-220.

Mäntymäki, M., & Salo, J. (2015). Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption. International Journal of Information Management, 35(1), 124-134.

Mäntymäki, M., & Riemer, K. (2016). Enterprise social networking: A knowledge management perspective. International Journal of Information Management, 36(6), 1042-1052.

Islam, A. K. M., Mäntymäki, M., & Bhattacherjee, A. (2017). Towards a decomposed expectation confirmation model of it continuance: the role of usability. Communications of the Association for Information Systems, 40(1), 23.

Islam, A. N. (2014). Sources of satisfaction and dissatisfaction with a learning management system in post-adoption stage: A critical incident technique approach. Computers in Human Behavior, 30, 249-261.

Islam, A. N. (2016). E-learning system use and its outcomes: Moderating role of perceived compatibility. Telematics and Informatics, 33(1), 48-55.