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Digital natives in social virtual worlds: A multi-method study of gratifications and social influences in Habbo Hotel

Find the full paper here. Mäntymäki, M. & Riemer, K. (2014). “Digital natives in social virtual worlds: A multi-method study of gratifications and social influences in Habbo Hotel”, International Journal of Information Management, Volume 34, …

In Search for the Core of the Business Ecosystem Concept : A Conceptual comparison of business ecosystem, industry, cluster, and inter organizational network

Find the full paper here. Bibliometric information: Mäntymäki, M. & Salmela, H. (2017) “In Search for the Core of the Business Ecosystem Concept : A Conceptual comparison of business ecosystem, industry, cluster, and inter organizational …

Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger

Find the full paper here. Bibliometric information: Pacauskas D., Rajala R., Westerlund M., Mäntymäki M. (2018) “Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger”. International Journal of Information Management, Volume …